Delphine, creative director
Logic Design is first and foremost a team. Each month, we will introduce a new member of the #LogicTeam for you to meet the people behind the scene... A…
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Logic Design lands in Switzerland
Logic Design’s growth dynamic goes on. The successive openings of agencies in Warsaw, then in Barcelona, and now in Lausanne, shows the relevance of the collaborative model we promote in…
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How do brands reinvent their communication?
How can brands of mass consumption win back the trust of consumers? Should they capitalize on their original purpose? At Logic Design’s, we are convinced that the consumers’ new expectations…
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Me, my packaging and I
We are living in a hyper-narcissistic era when the staging of oneself finds its fullest expression in the sharing of one’s private life on social networks. Twitter, Snapchat, Instagram and…
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Mousline once again top spud with Logic Design
The iconic Mousline brand has undergone a revamp to boost its appeal. Logic Design has completely redesigned its branding and package architecture to enhance the uniqueness of its offer. Despite…
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“Made in France” is still all the rage
If the phenomenon of “Made in France” has made its mark in the news in recent years, it is nevertheless not a new idea. Emerging in the wake of the…
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Brands: humor, the weapon of mass seduction
"I force myself to laugh at everything, out of fear that I will be constrained to weep instead.” This famous quote by Beaumarchais could be the mantra of the start…
Read moreChristmas 2015: packaging design gets festive too
The Christmas holidays are approaching - and along with them, their entourage of limited edition packaging. Every year in fact, brands stretch their imagination to offer enthusiastic consumers a new…
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Maggi is simmering up some new packaging with Logic Design
Maggi, brand leader and expert in the category of cooking aids, has entrusted Logic Design with the packaging redesign of its core offer: the Bouillon KUB® range. Faced with a…
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Packaging & advertising: elective affinities
If I say "purple cow", "dancing babies", "ice-cream with a bite taken out of it" ... there is a safe bet that each of these clues alone are enough to…
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“Brands: well, speak up now!”
A brand is not just the sum of its products or the deals it offers. A brand is a legacy. What is the language of a brand? It is the…
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Brands : how to regain authenticity and regain consumer confidence?
From GMOs to horse meat to mad cow disease, these scandals have marked the history of the food industry. And even if sales always shoot back up once the crisis…
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